HealthTech Wire implements source identification policy for greater transparency

Published: 08/11/2009

BERLIN, GERMANY - (HealthTech Wire / News) - HealthTech Wire has taken another step towards raising quality levels in healthcare communications and public relations by providing readers with source information for each individual news story. The move underlines HealthTech Wire's already unique positioning as the industry's news service.

"Trust and credibility are key to successful communications - in the life-critical field of healthcare even more so than in any other industry," says Armin Scheuer, managing director of so2say communications, the company behind HealthTech Wire. "By clearly identifying the source of each news story, we are taking another step forward in terms of raising reader confidence and creating a quality environment for the industry's news."

News on HealthTech Wire originates from three sources: companies, HealthTech Wire on behalf of a company or HealthTech Wire itself. If the source is the name of a company, the reader is aware that the news is being published as submitted by the releasing party. If the source is given as HealthTech Wire on behalf of a company, this indicates that HealthTech Wire's expert editors have created the news story and content has been reviewed and approved by the commissioning party prior to publication. Finally, if the source is HealthTech Wire itself, readers know that the article has been produced independently.

All news stories, whatever the source, are in line with HealthTech Wire's overall mission to promote the application of technologies in healthcare.

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Source: so2say communications